The system overview (INTERACTIVE MAP)

https://link.excalidraw.com/readonly/XhCWKZV2vo04aI9A5kD1?darkMode=true

Before you touch any tool

DEFINE YOUR ICP PRECISELY: every tool in this stack is only as good as the targeting behind it.

You need to define:

• Who you target: job titles, seniority level
• Company profile: industry, headcount range
• Signals: what tells you a company needs you right now (hiring for a specific role, recent funding, using a specific tool)

This becomes your scoring logic in Clay and your targeting criteria for outbound lists.

1. CRM (Attio or any other)

2. Meeting scheduler (Cal.com or Calendly)

3. Kakiyo

4. Clay

5. Outbound Engine (Live)

6. LeadShark