The outbound engine overview (INTERACTIVE MAP)

https://link.excalidraw.com/readonly/Ck8VN5kwdN21QAAeJI9U?darkMode=true

Step 1 — Clay (List Building & Segmentation)

Prospect lists are built from scratch in Clay, segmented by:

• Industry and company size
• Decision-maker role and seniority
• Tools and tech stack used
• Trigger events (hiring, funding, expansion)

No random scraping. ONLY Intentional, signal-based targeting only.

Step 2 — Kakiyo (Automated Outreach)

Prospects are pushed directly from Clay into Kakiyo, which runs the entire LinkedIn sequence: connection request, personalised opening, follow-ups, and call booking. Kakiyo does the talking. Clay gives it the intelligence to do it well.

Step 3 — Attio (CRM Sync)